Position Scope职责范围:
Plan and implement social media strategies and responsible for campaigns activation, content creation, visuals and dissemination management. Carry out advertising placement and budget control, and conduct community operation and brand reputation maintenance work. Support performance evaluation through data analysis and promote cross-departmental collaboration and resource integration.
策划和实施社交媒体策略，负责活动的发起、内容创作、视觉效果和传播管理。执行广告投放及预算控制，社区运营及品牌声誉维护工作。通过数据分析支持绩效评估，促进跨部门协作和资源整合。
Responsibilities工作职责:
1.Initiating, leading and implementing brand social media strategy plan.
启动、引领并实施品牌社交媒体战略计；
2.Developing innovative, effective and ongoing social media plan across all channels to achieve company targets.
制定创新、有效且持续的全渠道社交媒体计划，以达成公司目标；
3.Managing social media advertising campaigns, ensuring they meet the target objectives and budget requirements.
管理社交媒体广告活动，确保其符合目标要求和预算规定；
4.Monitoring and managing the brand's online reputation and consumer experience enhancement.
监测和管理品牌的网络声誉以及提升消费者体验；
5.Collaborating with other departments to synchronize social media campaigns with overall business initiatives.
与其他部门合作，将社交媒体活动与整体业务计划同步；
6.Creating and scheduling consumer engagement and high-quality contents for all social media channels.
为所有社交媒体渠道创建并安排消费者互动内容及高质量的内容；
Monitoring and responding to comments and inquiries on social platforms to foster a positive community environment.
监测和回应社交平台上的评论和询问，营造积极的社区环境；
7.Analyzing market trends and user engagement to improve brand awareness and perception.
对数字营销活动的表现进行衡量和报告，评估投资回报率和关键绩效指标；
8.Measuring and reporting on the performance of digital marketing campaigns, assessing ROI and KPIs.
衡量和报告数字营销活动的表现，评估投资回报率和关键绩效指标。
9.Managing day-to-day social activities.
管理日常社交活动；
10.Planning and effectively managing photo and video shoots.
策划和有效管理照片和视频拍摄。
Qualifications任职资格:
1.A higher diploma/degree, preferably in Marketing/Communications or related disciplines.
大专以上学历，市场营销/传播或相关专业优先；
2.Excellent command of English and Chinese.
精通英语和中文；
3.3 years or more relevant experience in social media management, specifically in women’s fashion apparel industry is preferred.
具有三年或以上社交媒体管理相关经验，尤其在***时尚服装行业者优先；
4.In-depth understanding of social media platforms and their target audiences, and strong knowledge of social media trends and best practices.
对社交媒体平台及其目标受众有深入的了解，并且熟知社交媒体的发展趋势和***实践；
5.Be able to distil complex ideas into understandable and relatable story angles.
能够将复杂的想法提炼成易于理解且能引起共鸣的故事角度；
6.Strong analytical skills to drive marketing results, transforming data to actionable insight and recommendations.
具备强大的分析能力，能够推动营销成果，将数据转化为可行的见解和建议；
7.International work experience or overseas brand merchandising experience is preferred.
具有国际工作经验或海外品牌营销经验者优先。