Roles & Responsibilities:
* Design a strategic, goal based, data-driven marketing plan in alignment
with the vision of the AoFE, and drive into the implementation.
* Initiates and implements direct outreach marketing efforts to potential
external customers on behalf the AoFE's programs and activities.
* Build creative briefs, marketing plans and other guiding documents that set
the goals and objectives for each campaign/project that outline and track a
clear set of deliverables.
* Determine sustainable and effective ways to work with divisions and
business units across Academy to help them build high-quality, targeted, and
on-brand efforts to reach their specific needs within the Academy’s overall
marketing strategy.
* Manage workflow, priorities and multiple projects at once. This position
also makes decisions on a daily basis regarding which projects, events or
marketing pieces will best advance the AoFE’s strategic initiatives and
priorities.
* Work collaboratively with internal stakeholders to develop content for use
across a variety of marketing platforms including publications, website,
digital ads, press releases, social media and newsletters to appeal to a broad
set of audiences including, but not limited to, education practitioners,
prospective and current students, university partners, and a broad of community
groups.
* Evaluate markets and media through research, and other methods to
continually identify new opportunities to get key AoFE messages to key
audiences. Ensure industry best practices and outcomes that support the goals,
brand, image, and mission of the Academy across all media channels.
* Lead, mentor, inspire and supervise a 6-people team of marketing
professionals, fostering a culture of collaboration, innovation, and excellence.
* Perform miscellaneous job-related duties as assigned.Additional
Requirements:
1. Occasionally the need to work on projects taking place
“out-of-hours”, normally by prior arrangement, for which time off in lieu can
be claimed.
2. Liaise with counterparts at peer schools or academies to ensure
that the AoFE’s project/ programme follow best practice.
3. Maintain a good knowledge of Chinese education sector and, in
particular of life-long learning.
Qualifications:
Essential:
* Bachelor’s degree plus 5 years or Master’s degree plus 3 years of
experience directly related to the duties and responsibilities specified.
* Superior writing and verbal communication skills in both English and
Chinese.
Required Competencies and Skills:
* Process and detailed oriented with a strong understanding of how to deliver
on strategy.
* Able to persuade, demonstrate and reinforce the value of adhering to set
digital market communications goals to content maintainers and creators.
* Strong project management, organizational and problem-solving skills
coupled with the ability to manage multiple tasks, meet deadlines, and excel in
a fast-paced environment characterized by changing priorities.
* Demonstrated ability to effectively communicate and collaborate with all
levels of the organization.
* Self-starter who can move quickly to find the right solution. Able to work
independently, usually within a complex and often ambiguous environment, and
collaborate on team marketing communication plans.
* Excellent oral communication skills, including proficiency in
public/promotional speaking to support cross-team communication and persuasion
for project commitment.