1. Market Research & Customer Insights:
1.1 Analyze market size, growth potential and segmentation and work out the key customer & key project summary
1.2 Track regulatory changes and their impact on product development
2. Competitor intelligence & Benchmarking
2.1 Perform SWOT and other analyses methods of competitors’ products, pricing, features and marketing strategies
2.2 Monitor competitor launches, partnerships and technology advancements
7. Benchmark company products against competitors
3. Strategic Product Planning
3.1 Define USPs based on gaps identified in customers’ demand and competitor offerings
3.2 Support pricing strategies by analyzing customer willingness-to-pay
4. Reporting & Advocacy
4.1 Deliver regular market intelligence reports to management, highlighting risks, opportunities and actionable recommendations
4.2 Advocate for customer-centric decisions across the organization


Requirements:
1. Bachelor degree or above, major in engineering
2. 5 years+ project management in auto industry
3. Familiar with Catia
4. Good at English