Job Description： Trade Marketing Strategy and Channel Development To take initiative, plan and implement activation with business priority & brand strategy ： - focusing on On channel (Night Club, Bar, KTV, Small Trendy Bar & Family KTV ) and specific area OFF channel development and penetration. Work closely with regional sales team deliver creative solutions, develop channel activation mechanism, select outlets for implementation and execute regional trade activities so as to meet specific market needs Fully engage in fiscal business key project in terms of plan design, coordination and execution Project budget control and management in line with expectations Develop regular TMKT reports and build up strong relationship with key trade partners and gather market intelligence Execution Activities Qualified outlet/city plan for each activation to fit channel strategy and brand strategy. Well delivery and communication between trade and brand to ensure realize the brand & channel strategy. Effective communication between trade and brand and immediate feedback/action to leverage both needs. Strictly follow brand guideline and channel strategy guideline for effective investment. 岗位描述： 根据业务重点和品牌战略，主动计划和实施活动 专注于on渠道(夜店、酒吧、KTV、小潮吧、家庭KTV)和特定区域OFF渠道的开发和渗透。与区域销售团队紧密合作，提供创造性的解决方案，制定渠道激活机制，选择实施网点，执行区域贸易活动，以满足特定的市场需求 全面参与财务业务重点项目的方案设计、协调和执行 项目预算控制和管理符合预期 制定定期的TMKT报告，与主要贸易伙伴建立牢固的关系，收集市场情报 为每一次活动制定合适的门店/城市计划，以适应渠道策略和品牌策略。 良好的贸易和品牌之间的沟通和传递，确保品牌和渠道战略的实现。 在贸易和品牌之间进行有效的沟通，并及时反馈/采取行动，以充分利用双方的需求。 严格按照品牌方针和渠道战略方针进行有效的投资。 2年以上知名企业市场营销、商务或企业管理工作经验，有进口烈酒经验者优先 扎实的品牌管理策划和执行经验 具备良好的战略、分析和创新能力 高度上进心和激情 良好的团队合作精神，良好的人际关系和影响能力 大专或以上学历
