Strong leadership and can handle annual digital marketing campaign.
According to the development of the company, planned to carry out digital marketing strategy.
Initiating digital marketing strategies covering all disciplines including all digital channels , ensuring digital objectives are met and integrated with overall marketing strategy
Manage digital channels day to day & work closely with varied digital platforms for efficient, effective and timely execution of campaigns and promotion programs
Participate & execute effective digital marketing strategies to build and nurture the brand so as to drive business and revenue growth
Work in line with annual marketing plans to meet strategic growth objectives and new product development
Prepare regular review, analysis and plan for management review, and propose creative ideas.
Manage digital marketing projects independently
Conduct market research including market trends and customer preferences
Monitor and develop VIP program and continue the enhancement of loyalty program including but not limited to content, benefits, services, partners, communication, KPIs setting, and reporting
Generate weekly and monthly reports on key metrics to optimize the performance
Liaise with other departments to insure internal needs are considered
Qualifications
Degree holder in public relations, marketing management or a relevant discipline
Minimum 5 years digital marketing or direct marketing experience an international company preferably in the luxury sector
Strong Luxury and artistic sense
Able to work under pressure to meet tight deadlines
Proactive, committed & responsible
Able to work independently & efficiently
Strong communication skills
Excellent command of written and spoken English and Chinese
