85 Product marketing and management o Create comprehensive product selling points and claims that fulfil the market, consumer and client needs. Conduct market research, studies and testing where applicable. o Create core ideas (brand and product stories etc) and marketing assets to enhance brand image and likability. o Coordinate with German HQ, internal and other external parties on product management (e.g. artworks, registration, new products) and other tasks. 85 Marketing communications and activations o Create annual marketing plans and manage the IMC within the assigned scope to boost short-term and long-term brand growth, from ideation, proposal, metrics set-up, budgeting, agency or media management, activation to post-analysis and reporting. o Formulate the marketing strategy on Douyin and execute accordingly to build the 5A brand pool, e.g. communications, content management, KOL/KOC, paid ads. o Develop plans around the sport angle to strengthen the brand image and accelerate marketing efficiencies, either campaign-based or always-on. 85 Others o Work closely with the cross-functional departments with projects initiated either by marketing team, EC/KA team or HQ o Commit to innovation to breakthrough the brand growth while possess business acumen o Other jobs assigned by the line manager
Requirements: 85 Bachelor’s degree or higher 85 Native in Mandarin Chinese and fluent in English (professional level, verbal and written) 85 Minimum 5 years of experience in a company’s marketing department (preferably FMCG or cosmetics industry) 85 Proven records of leading successful Douyin marketing activities with sales results 85 Clear understanding of marketing principles 85 Self-motivated, results-driven, resilient, problem-solving and can-do attitude 85 Open-minded and can evolve with the company growth and stage 85 Strong project management skills & ownership 85 Outstanding analytical skills and numerical understanding (strong Excel skills) 85 Sound communication skills and presentation skills (both PowerPoint skills and presenting skills)
