Product development and launch activities:
-Develop CPG product launch calendar and plans.
-Plan and execute overall product development and launch activities.
-Responsible for product story development, packaging, pricing & launch promotion plan.
-Manage overall product innovation projects with cross-functional team, from idea to production, to ensure new product could be qualified launched on schedule.
-Participate and decide on product related topics on supply chain, planning, quality & sales forecast.
-Work with communication team on the implementation of all related dimensions of product launch communication, such as advertising, merchandising, PR, CRM, in-store activities, etc.
Product promotional activities:
-Develop promotion calendar based on overall sales goal and budgeting guidelines.
-Promotion forecast, inventory and P&L control.
-Monitor and evaluate the promotional activities.
Product rationalization:
-Work out product SKU rational proposal through the related sales performance analysis.

Market understanding and competitive analysis:
-Monitoring competitors’ launches, activities.
-Analysis of competitive offerings (claims, pricing, performance, etc.)
-Competitive product communication analysis
-To understand consumers’ need and market trend.



-University graduate or above
-At least above 5 years’ related experience on product marketing
-Be proficient in related category
-Strong analytical skills
-Experience with cross-functional and multi-cultural teams
-Ability to effectively communicate & partner with internal & external stakeholders
-English fluent as working language
-Good PC skills and familiar with Word, Excel, PowerPoint, etc.