Position Summary: This individual will work with the local commercial team and global marketing team, to execute programs and strategies related to the areas of content marketing, marketing events, digital marketing and developing selling tools
Essential Role Responsibilities
Content Management & Developing Selling Tools
- Manage the creation of core communications assets including, brochures, catalogues, advertising, press releases, videos, reference stories, other sales collateral and translation if needed.
- Define requirements that are consistent with company positioning and produced within certain timelines and budget
- Work closely with the regional sales team and partners to develop the selling tools according to the customer needs
Digital Marketing & Database Marketing
- Participate in the development of eMarketing strategies and ensure their successful execution (Website, Email, Online advertising, Social media)
WeChat channels (VS + EPRO) – maintain the social channels, develop content strategy and social calendar
Tiktok (EPRO + VS?) – maintain EPRO and maybe start VS TikTok channel?, develop the content strategy and social calendar
Local websites (EPRO + VS Asia + VS China) – maintain, translate new content
Assist in database management, cleanup and optimization
- Salesforce – leads generation for digital channels and events
Trade Promotion Execution
- Develop of marketing and promotional materials, onsite support, and pre and post-show marketing promotions and relevant activities, campaigns and events to engage different customer groups (dealers, service partners, KA customers and end-customers)
- Manage all tradeshows & events, demo kitchens (internal and external)
Budget Management
- Manage the trade marketing budget, ensuring that all activities are cost-effective and within budget.
- Track expenditures and ensure maximum ROI on trade investments.
Market Analysis and Reporting
- Conduct market research to understand market trend.
- Analyze sales data to assess the performance of trade marketing activities.
- Prepare regular reports on trade marketing performance and present findings to senior management.
Essential Skills & Role Qualifications:
BA degree
3+ years’ experience in a Marketing and/or Communications role is necessary
Strong interpersonal and good verbal/written communication skills are necessary
Fluency in English and Chinese is necessary
Experience in designing or writing is desired
Excellent organization and management skills with the ability to multitask and meet deadlines
Experience working in a fast-paced team-oriented environment with a positive and proactive attitude
Work Conditions & Safety
Physical demands and work environment: The physical demands and work environment characteristics listed here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work requires domestic travel
Physical Requirements: Ability to sit for up to 6-8 hours at time
Must be able to lift/carry/pull/push up to 20 pounds
Job Description Acknowledgement
I acknowledge that I have received a copy of my Job Description for my role as the Senior Marketing Specialist within the Sales Department with Electrolux (Shanghai) Professional Appliance Co., Ltd
I have read and understand the contents of this and will act in accord with the Position Summary, Essential Role Responsibilities, and Essential Skills & Role Qualifications as a condition of my employment with Electrolux (Shanghai) Professional Appliance Co., Ltd
I understand that this job description replaces any and all prior verbal and written communications regarding my current and any and all prior positions held within Electrolux (Shanghai) Professional Appliance Co., Ltd
I understand that if I have any questions or concerns at any time about this job description, I will consult my Immediate Team Leader, and/or Human Resources.