About the role
This role is responsible for the regional & local market brand development of Daou International across China.
Aim to drive overall brand growth through consumer recruitment & engagements and increase demand at the distributors & trade customers' level.
Strengthen Daou International ambition to put consumer experience at the heart of marketing and drive growth in strategic markets through effective brand and trade marketing activities.
*Brand Marketing
- Develop and execute paid media, PR & influencer marketing plans to increase brand awareness & positive brand reputation and drive recruitment & consumer engagements with the brand.
- Plan and execute flawless brand events across relevant projects or campaigns. This includes media, consumers and trade events.
- Adapt global marketing toolkits, brand content and assets to build relevant programs for the region and local markets.
*Trade Marketing
- Build On Premise, Off Premise and E-Commerce (if any) programs into a comprehensive, integrated marketing plan.
- Utilize insights to develop initiatives to address the fundamental needs of the market.
- Customize programs that provide a source of differentiation and appeals to the distributors and trade partners.
- Align customer marketing initiatives with key commercial stakeholders and external partners (distributors & trade customers) through annual joint business planning process.
- Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs.
*Specific tasks
- Manage market level P&L, with relevant Commercial stakeholders (Director Global Luxury Sales, Daou and Luxury Sales Managers) including volume & value targets for specific programs, A&P budgeting, and PO management.
- Closely monitor execution of key programs to capture leanings for continuous improvement
- Utilize return on investment (ROI) models for all activities to manage profitability.
- Track and analyse monthly depletions against targets and plan activities to address trends.
- Monitor market performance to identify opportunities and risks, create action plans to optimize and improve outcomes.
- Manage agency relationships to achieve best results.
- Comply with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health and Safety.
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职位要求：
About you
- Bachelor’s degree with emphasis on marketing and business
- Luxury brand management and trade marketing experience preferred, minimum 5+ years in the related business environment
- Prior experience in Wines & Spirits industry is an advantage
- Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience
- Good understanding of various marketing and sales touchpoints
- Experience creating and executing marketing campaigns and programs that drive sell through and depletions
- Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs
- Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands
- Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies
- Fluency in English (essential) and other Asian languages (desirable)
- Excellent interpersonal and communication skills; a clear and confident communicator who can build and nurture strong relationships and work with cross-functional teams
- Results oriented, a critical-thinker, strategic and problem-solver
- Proven leadership and influencing skills to drive delivery of business objectives
- Exceptional project management, planning and organisational skills
- Strong work ethics and capabilities to persuade and influence internal and external stakeholders
- Flexibility in terms of working hours and travels to accommodate market influences and events
- Aptitude to work autonomously and self-regulate workflow and approvals as necessary