Job Purpose:
Responsible for collecting, analyzing and reporting market data on industrial gas target industries to support the company's business growth.
Responsibilities:
l Conduct market research, including competitor analysis, industry trends, customer needs, and market potential assessment.
l Collect market information from various sources (e. g., industry reports, market research, customer feedback, and sales data).
l Use statistical and analytical tools to interpret data, identify market opportunities and risks.
l Prepare detailed market research reports to provide decision support to the management.
l Work closely with the sales and product teams to ensure that the market research results are translated into actual business strategies.
l Assist in organizing marketing activities and industry meetings to enhance the company’s brand and market influence.
Qualifications:
l Bachelor’s degree or above in marketing, business management, statistics or related fields.
l At least 3 years of work experience in market research or related field.
l Proficient in market research methods and data analysis tools (such as SPSS, Excel, etc.).
l Excellent quantitative and qualitative analytical capabilities.
l Strong market insight and business awareness.
l Excellent communication and report writing skills.
l Ability to work effectively in both fast-paced and multitasking environments.
l Have a good team spirit and self-motivation ability.