China automotive market is undergoing significant transformation, that presents both opportunities and challenges, a strong sales and marketing team is required to quickly adapt the fasting changing dynamics and capture the commercial values Support activation Lead to interface open market channel to design channel strategy / marketing offer to deliver business growth.
Key Accountabilities:
Work with PCO across channel team to design and implement innovative marketing offer / programs to deliver PCO business growth. Engage with the counterparts in customers side and jointly develop the marketing program where applicable Design integrated offer and implement activation programs with clear critical metrics related to commercial values delivery Integrate with Brand team to deploy brand assets and campaign for co-marketing programs Able to assess the activation effectiveness and efficiency in conjunction with pricing and trade promotion scheme, propose to iterate and improve the outcomes with Sales Drive digital transformation and design social media programs to support PCO growth Improve effectiveness of ASP spending Support PCO activation lead on other transformational tasks, develop and produce tools and contents for digital Offer and Micro-marketing IMC plan. Requirements:
Education
University degree or equivalent experience in Marketing or related field MBA or equivalent experience, post graduate degree desirable Experience
10 years or above working experience with:
Significant business experience in Marketing Activation with a strong track record of delivery spanning operational and strategic roles. Open Market or Chain Store Sales experience would be a plus. Experience managing and developing IMC marketing programs Experience in Auto and related industry would be a plus. Trade marketing management experience would be a plus. Sharp strategic thinking, strong drive for commercial value delivery Innovative thinking Strong interpersonal and communication skills, able to engage senior level stakeholders Experience of working in a matrix organization with complex interfaces Strong networking skills, both inside and outside the business A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions
