Main Responsibilities 主要职责：
1. 制定全年品牌传播规划与活动，负责项目全过程的落地、控制管理与评估总结；
Develop year-round branding communication plan and activities, Responsible for the whole process of
project landing, control management and evaluation summary；
2. 制定品牌季节营销玩法，输出市场营销内容，提升品牌影响力；
Develop brand seasonal marketing promotion plan, output promotion content, enhance brand impact;
3. 产品卖点挖掘，产品详情页、文案的策划等；
Product selling point excavation, planing the product landing page and copy write;
4. 制定营销项目整体传播策略；
Develop the overall communication strategy of the marketing program；
5. 电商费用预算规划及管理。
EC budget planning and management.
6. 其他直线经理布置的任务
Other tasks assigned by the line manager

Qualification 任职资格：
7. 本科及以上学历，市场营销、电子商务、商业管理相关专业优先。
Bachelor’s degree or above in Marketing, E-commerce, or Business Administration preferred.
8. 5 年以上电商运营经验，3 年以上团队管理经验，有快消品/零售行业/护肤/化妆品背景优先。
5+ years in e-commerce operations, 3+ years in team management; FMCG/retail/skincare/cosmetics experience is a plus.
9. 精通天猫后台操作
Proficient in Tmall backend tools
10.较强的数据分析能力，能独立制定运营策略。
Strong analytical skills to develop data-driven strategies.
11. 英语流利
Fluent in English
12.结果导向，抗压能力强，具备创新思维和敏锐的市场嗅觉
Result-driven, resilient, innovative, and market-sensitive.