Content creation & management 61 Manage brand’s content pool including HQ assets and local productions 61 Work with agency for social content creation on regular basis, including copywriting with appropriate social tone, picture and video production 61 Support KOL or media related content creation 61 Support campaign content creation
Social media 61 Be an active social player, familiar with China mainstream social platforms, maintain sensitivity to the latest social trends and fully utilize to improve brand social performance 61 Work with agencies for social content planning, including WeChat, Weibo, Red, Douyin, Zhihu, etc. 61 Work with agencies to maintain brand official social media platform, ensure high-quality and timely content production and release 61 Optimize HQ materials, with content re-editing and release planning to be more suitable for China social platforms 61 Support HQ & local campaign on social platform
SEO 61 Optimize brand keywords ranking to increase brand awareness and visibility on China mainstream search engine 61 Regularly update search keywords to meet long-term brand power building and periodic brand promotion priorities 61 Monitor and optimize selected keywords against cutthroat messages 61 Work with agency for SEO related content generation
Digital marketing 61 Work with media for brand information updates on third-party digital platform, Dianping, map apps, etc. 61 Work with agency for brand content release on dealer, landlord, third-party partner’s digital platform 61 Work with agency, maintain regular contact with vertical media or platform to monitor and optimize brand WOM on these platform
Functional supporting & social listening 61 Collaborate with PR, event, sales and other internal units 61 Collect and analyze the latest industry, trend, and competitor information, and periodically share it with the brand team
Requirements: Industry / domain 61 Prefer Fashion brands or agency in digital marketing
Necessary Knowledge and Experience to be able to do the job 61 Previous experience in similar digital marketing role 61 Strong understand content management systems 61 Excellent understand of digital marketing search engine optimization and how social media impacts this 61 Articulate and professional communication skills 61 Passionate and results driven individual
Education and Certification Requirements 61 Bachelor degree or above in Marketing 61 Good at spoken and written English 61 At least 3-4 years working experience
Job Specific Technical Requirements 61 Passionate about the brand 61 Good personnel management 61 Well organized and logical thinking 61 Good interpersonal communication and customer service skills 61 Good at numeric reporting and data analysis 61 Team player, self-motivated and patient with good coordination skill
