Key Responsibilities
Member Campaign Execution/Coordination
86 Manage and deliver the SOP of member campaigns, tenant actions and partner cooperation, acting as key coordinator with all operation functions/department
86 Optimize execution procedure based on mastery of action and user experience
86 Monitor and collaborate with cross-functions on system operation to ensure actions are executed correctly in order to maintain good customer experience
86 Take charge of CRM actions communication and exposure in user end, like mini-program/wechat service account/wechat community, and perform daily checks on mini-program about actions are well communicated in time and in accuracy
86 Consolidate actions, plan and execute client communication according to team request and member promotions
86 Be sensitive to new terms of netizens, updated digital tools, and competitor campaigns, and Prepare regular and campaign related CRM report to analyze activity performance and business trend
86 Support on developing business requirement on system, and do leverage on system functions to maintain content quality, explore member preference and improve member engagement
86 Support on tracking performance of actions and communication, to evaluate best approach of member engagement and improve conversion rate
86 Support center team in daily operation and tasks CRM materials/assets/payment management
86 Coordinate design request of member communication assets including BTL and ATL
86 Monitor CRM materials (papery and electronic) status at center level and update in time
86 Monitor centers regular stock taking of CRM assets and ensure in good keep
86 Manage CRM expense and monthly accrual in system
Knowledge and Skills
86 Degree holder or equivalent
86 Minimum 2 years' working experience in CRM or Marketing
86 Familiar with CRM campaign, loyalty program, digital communication, consumer behavior and data acumen
86 Familiar with CRM system and digital platform, operation experience is an advantage
86 Strong communication and interpersonal skills, a good team player
86 Well-organized, attentive and service-oriented
86 Good command of both written and spoken English and Chinese