Mission of the role
Based on deep understanding on channel and brand, develop by brand channel strategy and investment model; design by channel value chain, meanwhile own brand trade flow.
Key Responsibility
Brand diagnosis & channel plan
* By brand performance diagnosis based on TF
* Co-work with MKT on the brand acceleration model
* By channel plan, including price, investment model etc.
Brand financial & trade flow
* Owner of by channel trade flow, SKU level, provide solution for potential risk
* Update brand value chain based on channel plan
* Cross function co-work
Giant customers' activation collaboration
* Contact window of MKT for: brand-related affairs, quarterly channel landing plan, resource allocation
* Contact window of demand team on monthly brand trade flow
* Standardize ANP process & principle to meet brand activation and compliance needs.
Functional Competencies
* KA & EC channel experience, excellent at channel understanding, has enough insight to make channel choice and priority
* Brand MKT & shopper understanding
* Demand and finance knowledge
* Cross function collaboration and leading to success
* Well communication & listening
Experience: (Senior Mgr Level)
* Min 3+ years on KA or EC sales experience, professional at channel understanding
* Min 2+ years direct TMK working experience, at least 1+ yr TMKT experience of leading a specific function
* EC (especially Giant customer) TMKT experience will be preferred
Education: university graduate (at least)
* Good communication and negotiation skills.
* Fluent in English oral and written, strong in presentation
* Strong capability in PPT and Excel is a plus
* Will to learn and team work spirit
* Will to travel and be in-market