Role Responsibilities Develop and implement EC strategies for China biz to grow online presence and achieve profitability target; Develop and implement new biz model to optimize biz performance; Coordinate with MKT,SP,platforms to develop and manage the product plan, optimize online portfolio and availability to customers; Coordinate with MKT team to manage online visual merchandising display, initiate and implement online MKT/promotion and special events, and support cross-channel MKT activities according to the market/sales budgets; Supervise EC platform to ensure overall consistency with brand image manage and promote EC customer service(pre and after sales) and operations to achieve customer satisfaction and retention; In charge of commercial negotiation, contracting and pricing strategy, leverage resources between different partners/dealers; Qualifications & Experience +8 years EC experience in major brand name, multinational companies, preferable in a similar organization i wine and spirit industry or FMCG category; Solid MKT and sales experience and knowledge in wine and spirit industry for FMCG industy; With a proven track record on achieving biz and sales goals, experience in wholesaler management; Strong leadership and people management skills, passionate, creative,with excellent conmmunication and presentation skills as well as high integrity and honesty; Sound planning and strategic thinking ability; Proficient English and Mandarin skills both written and verbal are required;