ROLE SUMMARY
The BU COE and SME Manager reports to the RM/SD Training and COE & SME Lead.
This position collaborates with BU focal points to conduct training needs
analysis, develop training strategies, plans, and programs, and is responsible
for overall project management to ensure high-quality execution.
This role also involves regularly connecting with the global SME team to
ensure the alignment of training programs with both global content and local
business needs. Responsibilities include developing brand training strategies,
plans, content updates, and delivering brand training for must-win brands and
new product launches (NPL). Additionally, the role involves developing and
localizing skill content for core skills capabilities and designing skills
programs.
The position will design learning journeys for local Regional Managers (RM),
District Managers (DM), and MICS, and manage training programs such as new hire
onboarding, new MICS training, MICS phase training, and new DM/RM training. It
also includes conducting Train the Trainer sessions for Regional Training
Managers to ensure mastery of the latest brand and skills content.
Furthermore, the role involves centralizing the assessment process, generating
analysis and insights from assessment results, and developing monthly
dashboards to report training activities and insights. Evaluating training
effectiveness, driving training innovation, and closely collaborating with key
stakeholders to ensure alignment on training strategies and related initiatives
are also key responsibilities.
ROLE RESPONSIBILITIES
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Regularly connect with the Global SME team: Collect the latest global training
content and add necessary localization to ensure it fits local business needs.
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BU COE: Collaborate with BU focal points to conduct BU training needs analysis
and develop training strategies, plans, and programs. Also, be responsible for
BU strategy execution and overall program management to ensure high-quality BU
strategy execution.
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SME
-Must-win brand & NPL SME: Closely collaborate with medical and marketing
teams, be responsible for brand training strategies, plans, content updates,
and deliver brand training, including the latest indications, clinical data,
brand strategy, key messages, etc.
-Skill SME (e.g., selling, coaching): Work closely with the global SME team to
develop and localize skill content for core skills capabilities, including HCP
engagement, coaching, business planning, and design and manage skills training
programs.
-Local RM/DM/MICS learning journey design: Design local learning journeys for
MICS, District Managers (DM), and Regional Managers (RM) to ensure capability
building for each level of sales managers.
-Training Program Design: Design and manage training programs such as new hire
onboarding, new MICS training, MICS phase training, and new DM/RM training.
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Train the Trainer sessions: Conduct training sessions for Regional Training
Managers to ensure mastery of the latest training content and materials for
consistent, high-quality training delivery.
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Assessment Analysis and Dashboard Reporting: Design capabilities assessment
plans, manage the project, analyze the assessment results, generate insights,
and develop follow-up training plans for each BU. Generate BU monthly
dashboards to report training activities and insights.
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Training effectiveness evaluation: Develop KPIs to evaluate the effectiveness
and business impact of training programs and continuously improve the training
programs in alignment with business strategies and priorities.
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Training Innovation: Adopt the latest training trends and technologies (mobile
platforms, AI, gamification, etc.) to enhance training effectiveness.
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Key stakeholders: Closely collaborate and communicate with key stakeholders,
including BU training liaisons, medical/marketing teams, the global brand SME
team, and the global skill SME team. Conduct regular meetings and reviews with
key stakeholders to ensure existing training programs meet business and
strategic requirements and gather feedback on necessary changes.
QUALIFICATIONS
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A bachelor’s degree is required; an advanced degree is preferred.
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A minimum of 8 years of professional experience is essential, with a
background in marketing and/or sales within a multinational pharmaceutical
company.
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Demonstrated expertise in brand knowledge.
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Project management experience with the ability to manage multiple projects
simultaneously.
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Experience in training content development and training program design and
delivery is a plus.
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Strong analytical skills, with the ability to draw appropriate conclusions and
make suitable recommendations.
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Excellent communication and stakeholder management skills, with the ability to
collaborate effectively across functions and levels.
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Good presentation, facilitation, and writing skills.
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Proven track record of driving innovation in training programs.
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A quick learner with demonstrated learning agility.
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Fluency in both English and Mandarin.
Pfizer is an equal opportunity employer and complies with all applicable equal
employment opportunity legislation in each jurisdiction in which it operates.
Sales Training
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